Banking on Social – Tips for Community Banks Using Social Media
Big banks have gotten a bad reputation over the last several years, creating opportunities for community banks. One way to capitalize on this shift is to build customer relationships through social media channels. Marketing editor and editorial director Dave Clarke shared 5 social media tips for community banks in a recent guest post on HubSpot Blog. Here’s a recap of 2:
Develop an internal policy. One of the single best preventative measures you can take to avoid an online reputation nightmare is to educate employees about how the company will use social media—and how that relates to each employee. Writing and implementing a corporate social media policy should be one of the first orders of business when you make the move to social. (Remember to regularly review and adjust those guidelines as well!)
Get across-the-board buy-in. Getting execs on board is critical if the social media strategy is to have the best chance of success. Comprehensive online intelligence platforms will provide the metrics decision makers need to make profitable and effective decisions about social media strategy. Dave also recommends ensuring IT and marketing support the program as well.
Launching a social media strategy can be a challenge, especially if you’re in a regulated industry. At Social Strategy1, we specialize in guiding you through the process, from developing internal social media guidelines to providing the metrics and analyses that measure ROI. Contact us to get started!
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