Are You a Social Media Black Belt?
When it comes to social media are you like a tentative new martial arts student, praying that you don’t fall on your butt and look bad? Or are you the experienced black belt, ready to take on any challenge that comes your way? If you’re not a black belt yet, here are 5 strategies that will make you an expert:
- Take it seriously – Martial arts experts take their craft very seriously. They study. They practice. They correct. Then they do it all over again. A profit-friendly social media strategy is no different. It can be easy to take social media and its users for granted. In fact, some continue to reject the phenomenon as a fad—although that’s becoming increasingly hard to do. But if you want a social media strategy to be successful then you need to take online listening and social engagement seriously.
- Learn from experts – Anyone who’s earned a black belt—no matter what style—will be quick to tell you that they did not earn the belt by themselves. Rather earning the coveted black belt is collaboration between an eager student and an expert teacher or team of teachers. Find qualified social media professionals who can help you develop your social media strategy skills.
- Focus, Daniel-san – Maybe you’ve seen martial artists blow through cement bricks or baseball bats. Perhaps you’ve seen a movie or attended a karate class in which a master meditated silently to focus his or her energy before executing a difficult technique. The fact is that focus is the key to a black belt’s success. After all, when a martial artist loses focus and hits a target incorrectly, the result can easily be a broken hand or foot. Social media black belts need to focus, too. Create a strategy that pinpoints exactly what you need to do to meet your objectives. Perform periodic reviews to make sure you haven’t strayed from meeting those goals.
- Just do it – You can’t earn a black belt by watching an MMA fight on TV—no matter what your favorite teenage boy tells you! Likewise, reading well-written blog entries or debating with colleagues over a long lunch won’t do a thing by themselves for an online listening and social engagement. So get to work planning and implementing your social media strategy today.
- Keep at it – As good as Bruce Lee was, he didn’t spring from the womb knowing how to kick and punch like machine. In fact, according to martial arts legend, he practiced up to 40 hours a week. You need to be like Bruce if you want social media strategy to work. Don’t set up your Facebook page one week and expect it to be flooded with fans the next. Patience and consistency are critical if you want social media success.
Get your black belt in social media monitoring and online listening. Contact the strategy black belts at Social Strategy1—we promise you won’t have to break any cement blocks!