Are Twitter & Facebook Different Animals?
Does your digital strategy connect with every social media community in the same way? If it does, it might be time to consider tailoring engagement for each social network audience. Some data suggests that Facebook and Twitter users may be, as Social Media Explorer’s Tom Webster writes, “different dogs.”
His analysis focuses on a finding in the recent Pew report “The Social Side of the Internet,” which revealed that Twitter users are much more likely than users of other social networks to discover groups on the web. Denizens of the Twittersphere spend more time participating in those group activities, as well.
Tom suggests the result indicates not that Twitter itself fosters group membership but that it serves as a gathering place for those more likely to join groups and make asymmetric connections anyway.
If the analysis is correct, that means it’s even more critical for brands to engage in social media monitoring that listens across the entire web and provides the pinpoint numbers needed to establish tailored communications with each group.
Have you found that different social networks require different strategies?