A Recipe for Social Business Success
The basic recipe for an apple pie is a simple thing: crust, apples, sugar, etc. But when it comes to building a social business, the recipe isn’t always as clear—especially when there are so many blogs, books, and white papers sharing advice. But Michael Brito, author of the upcoming book Smart Business, Social Business: A Playbook for Social Media in Your Organization, shares the basic recipe for a successful social business, based on three ingredients (although he uses the much more professional term pillars):
- People (culture): This pillar starts with C-suite buy-in and runs right down through the staff. When this component comes together, Michael writes, the result is, among other things, empowered employees and increased collaboration.
- Process: The social business will have a framework for facilitating the “chaos that exists behind the firewall.” What does that mean? Employees will be aware of the policies for sharing sensitive info with external audiences, and they’ll be able to navigate crisis management and product feedback workflows.
- Tech: A social organization not only needs the technology to manage internal and external relationships, it also needs the applications for social media monitoring.
A great apple pie recipe is tasty, but so is a savvy business able to leverage the power of social media into better stakeholder satisfaction, positive online reputation, and increased revenue. Thoughts?
P.S. Michael promises more details in his book, which is scheduled for a July 2011 release.