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33% of B2B Marketers Don’t Track ROI [Survey]

September 1, 2011 | By | No Comments

A full one-third of B2B marketers surveyed by Sagefrog Marketing Group reported that they don’t track return on investment. Why? Cynthia Boris on Marketing Pilgrim, who shares her thoughts on the survey findings, notes that tracking and reporting require time, a commodity that’s already in short supply, especially in smaller B2Bs.

But when it comes to integrating social media tactics into a marketing strategy, businesses do have resources for accessing the metrics needed to make profit-building decisions. If you don’t have time to figure out how to effectively measure B2B social media ROI then it’s time to consider outsourcing to the team with the tools and know-how to measure for you. Learn how Social Strategy1 will help you.

Image: jscreationzs / FreeDigitalPhotos.net

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