Image Image Image Image Image Image Image Image Image

January 2014 - Social Strategy1

Public Relations is not your Frenemy

January 31, 2014 | By | No Comments

As a PR executive with more than 25 years under my belt, I have seen PR make or break companies – from the Fortune 500 (the Tylenol scare comes to mind) to small tech startups who become rock stars overnight with that big win in a major publication. But there seems to be a fear […]

How Small Businesses Should Use Social Media

January 23, 2014 | By | No Comments

Social media networks are ideal marketing platforms for small businesses. Through them, a company can garner a very wide outreach at a minimal cost, which can increase both exposure and sales. However, a lot of work goes into a successful social campaign and there are many elements that can be easily overlooked. That’s why it’s […]

5 Headline Tips That Get Your Community Clicking

January 16, 2014 | By | No Comments

Writing great content that’s collecting digital dust? When people come to us for help with their social media and content marketing problems, they usually name of one of two goals they are having trouble reaching: growing their community to a certain size or getting that community to engage in the content. These problems might seem […]

President and Co-Founder Shares Best Practices on Social Media Customer Service Panel

January 7, 2014 | By | No Comments

  During the 2013 Social Media Leadership Awards, Dennis Stoutenburgh, President and Co-Founder of Social Strategy1, spoke during the social media customer service panel also featuring American Airlines, BarclayCard US, Associa, and Chase. “If you’re not engaging customers during the entire product life cycle through social media, you’re missing out. Because someone else will,” said […]