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December 2011 - Social Strategy1

22 Dec

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Book Bloggers Bag Publisher’s New Review Policy

December 22, 2011 | By | No Comments

Sometimes bloggers get free stuff, like books or tech gadgets, to enable them to publish reviews (hopefully, the positive kind). Now, publisher William Morrow is changing how it engages online influencers who review books, outlined in a recent letter to the bloggers.

21 Dec

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Competitive Intel Finds the Customer’s Sweet Spot

December 21, 2011 | By | No Comments

Ecommerce customers want a great price on their purchase, according to research from Deloitte’s annual holiday shopping survey. In fact, 48% of consumers say they shop based on low price. What’s more, 69% say they’re more likely to shop online with merchants who offer free shipping.

20 Dec

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Social Media ROI – More Than Fans

December 20, 2011 | By | No Comments

So how do you get the masses talking? Tactics include polls, surveys, and even directly asking for feedback on a product or a relevant issue. Brands might also try a loyalty reward (a subject Ben’s post also touches on). This type of incentive is a great way to get consumers buzzing about your brand. Remember, make that loyalty reward conversation-worthy. Think about offering deep discounts or soliciting feedback on a soon-to-be-released product or service.

12 Dec

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Twitter Finally Launches Brand Pages

December 12, 2011 | By | No Comments

Twitter is finally launching its brand pages, which bring it up to speed with other social networks, like Google+ and the well-established Facebook Pages. The move will give companies the opportunity for stronger branding with a large banner in prime real estate at the top of the page, plus the chance to make a tweet […]

09 Dec

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Social Media Off The Wall: MythBusted, Amazing Speed Boat Catch, & Will Ferrell The Beer Salesman

December 9, 2011 | By | No Comments

This week’s Social Media Off The Wall features Will Ferrell selling beer, MythBusters has a test go wrong, and the most amazing Frisbee catch you have ever seen!

06 Dec

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Great New Year’s Resolution: Back-up, Store, and Protect My Business’ Data [Webinar]

December 6, 2011 | By | No Comments

Join Carbonite and OfficeArrow for a great webinar entitled, “Start off the New Year Right! Keep Your Business Backup Resolution by Avoiding These Common Pitfalls.” Learn more about the importance of data back-up and storage from an expert!

01 Dec

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Holiday Sales Prompt Major Increase in Online Spending [Statistics]

December 1, 2011 | By | One Comment

We found some great spending statistics on this year’s Black Friday and Cyber Monday that might surprise you about online shopping growth.