Sometimes bloggers get free stuff, like books or tech gadgets, to enable them to publish reviews (hopefully, the positive kind). Now, publisher William Morrow is changing how it engages online influencers who review books, outlined in a recent letter to the bloggers.
Ecommerce customers want a great price on their purchase, according to research from Deloitte’s annual holiday shopping survey. In fact, 48% of consumers say they shop based on low price. What’s more, 69% say they’re more likely to shop online with merchants who offer free shipping.
So how do you get the masses talking? Tactics include polls, surveys, and even directly asking for feedback on a product or a relevant issue. Brands might also try a loyalty reward (a subject Ben’s post also touches on). This type of incentive is a great way to get consumers buzzing about your brand. Remember, make that loyalty reward conversation-worthy. Think about offering deep discounts or soliciting feedback on a soon-to-be-released product or service.
Twitter is finally launching its brand pages, which bring it up to speed with other social networks, like Google+ and the well-established Facebook Pages. The move will give companies the opportunity for stronger branding with a large banner in prime real estate at the top of the page, plus the chance to make a tweet […]
Join Carbonite and OfficeArrow for a great webinar entitled, “Start off the New Year Right! Keep Your Business Backup Resolution by Avoiding These Common Pitfalls.” Learn more about the importance of data back-up and storage from an expert!