Last week, web marketing firm HubSpot acquired social media marketing company oneforty. Frank Reed on Marketing Pilgrim reports that the news is in how HubSpot shared the press release: it was tweeted in 11 separate messages, each with a “Tweet This” link at the end. Check out a sample:
“Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. #Hub140 – http://bit.ly/Hub140 Tweet This”
“Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing. #Hub140 Tweet This”
“.@oneforty created a directory of social media applications and the social media marketing tool SocialBase. #Hub140 Tweet This”
Read all the messages on this HubSpot blog post.
It’s certainly a clever blend of social media and public relations; as Marketing Pilgrim commenter Nick Stamoulis posted it’s a smart way to keep the news alive in a user’s feed for an extended period. But is it too much to tweet a full news release this way? What do you think?