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July 2011 - Social Strategy1

29 Jul

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Gannett Hatches Daily Deal Site

July 29, 2011 | By | No Comments

Media giant Gannett announced the national launch of its daily deal site DealChicken. The site will run offers in nearly 60 large and mid-sized markets.

29 Jul

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SMOTW: Wild NASCAR Prayer, Like A Bus, and Rednecks Failing

July 29, 2011 | By | No Comments

A look at the funny stories and videos you may have missed the last week on social media.

29 Jul

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Netflix Is At It Again, Offline Gaffes Go Online

July 29, 2011 | By | No Comments

It seems that Netflix is once again working hard at the reputation management gaffe grindstone. Jason Gilbert on The Huffington Post shared the story of a Netflix consumer (and HuffPost reader) who received a not-so-pleasant email from the company regarding a DVD they had mailed him a couple of days earlier even though he no longer subscribed to their DVD service.

28 Jul

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Cashing in on Collaboration with Crowdsourcing

July 28, 2011 | By | No Comments

Social media intelligence and engagement is an ideal way to find out exactly what your customer wants and needs. Delivering the right product goes a long way toward creating a happy customer. And a happy customer translates into a happy bottom line.

28 Jul

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Are We Becoming Smartphone Addicts?

July 28, 2011 | By | One Comment

Smartphone users who regularly use their phone and sleep with it next to their bed are at the same risk for Cancer as those who don’t use cell phones.

28 Jul

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Make Social Media Work for the Sales Team

July 28, 2011 | By | One Comment

Social media platforms, like Facebook and Twitter, give salespeople the power to connect with prospects in varying stages of the buying cycle. TopRank Blog’s Lee Odden shares 5 social media tactics for sales teams. Here are two:

27 Jul

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Execs Not Confident About Their Social Strategy – Survey

July 27, 2011 | By | No Comments

About 42% of businesses reported their social strategy was just keeping up and 33% felt their company was behind, according to a survey from Jive Software and Penn, Schoen & Berland. That translates into a full 75% who say, at best, their strategy is just okay. Only 17% felt they were ahead of the social business curve.

27 Jul

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Video Streaming Now 39% of Mobile Traffic

July 27, 2011 | By | One Comment

They’re surprising numbers that provide a critical insight: video is becoming a social media strategy must-have. As effective as text content, like blogs, tweets, and Facebook posts, might be, it’s clear the mobile audience is latching onto video.

26 Jul

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Checking In on Foursquare

July 26, 2011 | By | One Comment

Foursquare announced last month that they have 10 million registered users and more than half a million businesses registered for service. That’s quite impressive being that they’ve only been around since March of 2009. That would explain why American Express has decided to expand its partnership with them after a successful pilot program.