It seems that Netflix is once again working hard at the reputation management gaffe grindstone. Jason Gilbert on The Huffington Post shared the story of a Netflix consumer (and HuffPost reader) who received a not-so-pleasant email from the company regarding a DVD they had mailed him a couple of days earlier even though he no longer subscribed to their DVD service.
Social media intelligence and engagement is an ideal way to find out exactly what your customer wants and needs. Delivering the right product goes a long way toward creating a happy customer. And a happy customer translates into a happy bottom line.
Social media platforms, like Facebook and Twitter, give salespeople the power to connect with prospects in varying stages of the buying cycle. TopRank Blog’s Lee Odden shares 5 social media tactics for sales teams. Here are two:
About 42% of businesses reported their social strategy was just keeping up and 33% felt their company was behind, according to a survey from Jive Software and Penn, Schoen & Berland. That translates into a full 75% who say, at best, their strategy is just okay. Only 17% felt they were ahead of the social business curve.
They’re surprising numbers that provide a critical insight: video is becoming a social media strategy must-have. As effective as text content, like blogs, tweets, and Facebook posts, might be, it’s clear the mobile audience is latching onto video.
Foursquare announced last month that they have 10 million registered users and more than half a million businesses registered for service. That’s quite impressive being that they’ve only been around since March of 2009. That would explain why American Express has decided to expand its partnership with them after a successful pilot program.