To Be or Not To Be Mobile

That really is a no-brainer at this point. The stats continue to show that if you have an online presence, you must have a mobile solution. Whether you have an ecommerce site, just a presence for your local storefront, or generating traffic for advertising purposes it doesn’t matter, the business need is there.

Take a look at some stats from Google’s Think Mobile presentations.

  • 1 in 3 mobile searches is local
  • 61% of users called the business and 59% visited, after looking up a local business on their smart phone
  • 79% of smart phone Internet users use their smart phones to help with shopping
  • 74% have purchased as a result of using their smart phone while shopping

And what should get anyone’s attention:

  • By end of 2011 over half of Americans will have a smart phone.

Also, a recent study done by Dan Zarellashows that 33% of Facebook posting is now mobile. And since many of us share actual content on Facebook, it’s likely that we’ll be linking to an article or website while we’re on a mobile device.

All you have to do is decide on whether you need a mobile enabled website or an actual app for your visitors. Jolie O’Dell from Mashable shared some insight when you’re questioning your mobile direction. A big factor is of course cost and the type of product you’re presenting online.

So now that we’ve all agreed, mobile is the way…which way will go?

Trackbacks

  1. [...] Of course this decline will continue as more and more people access news online instead of newspapers and those people use a smartphone to read it. It has already been reported that more people get their news online than newspaper and trends show that by the end of this year, over half of Americans will have a smartphone. [...]

  2. Richelle says:

    quality post…

    I have spent a bit of time going through your posts! ttp://vivian071.yolasite.com/,i had a good read….

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