Last week we shared a report about some Amish businesses using social media, like Facebook, to connect with customers. Now we have a report that Pope Benedict XVI has sent his first Tweet—and he did it on an iPad, no less.
A regularly published blog provides content for search engines to crawl. The more relevant content you produce, the more search engine results are generated. And if you use social media sites, like Facebook or Twitter, to promote blog entries, then you take advantage of search engines’ increasing emphasis on placing social content prominently in results.
Twitter is helping journalists use the microblogging site by launching Twitter for Newsrooms. The site says the guide is a place to “find resources to help…at every step of the reporting and publishing process.” It includes strategies for finding sources, verifying facts, and promoting stories.
“You must have a presence on Facebook and Twitter and YouTube and…” As Nichole writes, there may very well be “wrong places to be” for your company. The fact is your audience isn’t likely present or active on every social media channel. Try to be all things in all places and you’ve wasted time and resources.
Even though Google has recently launched their answer to Facebook with Google+, we all know that it will take a lot to get our attention off the social media giant that is Facebook. And with that attention goes advertising dollars, development and social media integration. With that in mind I thought I would share some tips I got from a recent blog post on HubSpot. Drew Fortin gives us 7 steps but here are the best 5:
Fans are big-time buzzing about the soon-to-be launched Pottermore, a free online experience in which users will “share, participate in, and rediscover the stories,” according to a video recently posted by the author on the site’s home page.