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June 2011 - Social Strategy1

30 Jun

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Social Media Converts: First the Amish, Now the Pope

June 30, 2011 | By | One Comment

Last week we shared a report about some Amish businesses using social media, like Facebook, to connect with customers. Now we have a report that Pope Benedict XVI has sent his first Tweet—and he did it on an iPad, no less.

30 Jun

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The Blog – A Reputation Rescue Tool

June 30, 2011 | By | No Comments

A regularly published blog provides content for search engines to crawl. The more relevant content you produce, the more search engine results are generated. And if you use social media sites, like Facebook or Twitter, to promote blog entries, then you take advantage of search engines’ increasing emphasis on placing social content prominently in results.

29 Jun

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Twitter’s Newsroom Guide – What It Means for Brands

June 29, 2011 | By | No Comments

Twitter is helping journalists use the microblogging site by launching Twitter for Newsrooms. The site says the guide is a place to “find resources to help…at every step of the reporting and publishing process.” It includes strategies for finding sources, verifying facts, and promoting stories.

29 Jun

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Very Impactful Social Media Statistics from Socialnomics

June 29, 2011 | By | No Comments

Do you think social media is a fad? Author Erik Qualman uses video to show people social media is here to stay.

29 Jun

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Shopping Social Media Firms? Avoid This Pick-Up Line

June 29, 2011 | By | No Comments

“You must have a presence on Facebook and Twitter and YouTube and…” As Nichole writes, there may very well be “wrong places to be” for your company. The fact is your audience isn’t likely present or active on every social media channel. Try to be all things in all places and you’ve wasted time and resources.

28 Jun

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5 Tips On Getting More Facebook Likes

June 28, 2011 | By | No Comments

Even though Google has recently launched their answer to Facebook with Google+, we all know that it will take a lot to get our attention off the social media giant that is Facebook. And with that attention goes advertising dollars, development and social media integration. With that in mind I thought I would share some tips I got from a recent blog post on HubSpot. Drew Fortin gives us 7 steps but here are the best 5:

28 Jun

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The Following Wars

June 28, 2011 | By | One Comment

Why do people continue to write blogs on who to follow on Twitter and why we should follow them? Read why you should follow people who influence you!

28 Jun

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Promoted Tweets – Coming Soon to a Stream Near You!

June 28, 2011 | By | No Comments

Promoted tweets will start appearing in Twitter streams in the next eight weeks. Advertisers’ messages will be shown smack in the middle of users’ streams, according to Mashable.

27 Jun

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Why J.K. Rowling is Mistress of Social Media Magic

June 27, 2011 | By | No Comments

Fans are big-time buzzing about the soon-to-be launched Pottermore, a free online experience in which users will “share, participate in, and rediscover the stories,” according to a video recently posted by the author on the site’s home page.