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May 2011 - Social Strategy1

31 May

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Why Should We “Like” You?

May 31, 2011 | By | No Comments

How many companies ask you to Like or find them on Facebook in a given week? It turns out that for Social Strategist Andrew Blakeley it was 46. How many of them might tell you why? That’s what Andrew wondered and decided to Like every brand that asked him to in a week as an experiment. The goal of the experiment was to see if or how many of those brands gave a reason to Like them or if they’re just doing as a given.

31 May

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Customer Service Requires More Than Joining the Conversation

May 31, 2011 | By | 3 Comments

Delta participates in many online conversations but that does not mean they are resolving lots of issues.

31 May

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Social Media, Other Distractions Cost Companies Big

May 31, 2011 | By | No Comments

About 53% of the workers said they are distracted for at least one hour each day—about 60% of those distractions are from digital sources like email, personal Facebook use, instant messaging, texting, and even web searches. They aren’t the only culprits, though: approximately 40% of the distractions come from the traditional variety, such as chatting with colleagues.

30 May

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The Ignore Button and Social Media Monitoring

May 30, 2011 | By | No Comments

On Social Media Today, Pam Moore writes about the Ignore button. It’s used by brands who don’t listen to the conversation that is already happening on social media sites, like Facebook, Twitter, or Yelp.
The cost of ignoring online conversation is high. Pam writes that brands without a social media monitoring strategy miss valuable opportunities to engage audiences, build brand equity, and boost sales.

30 May

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PR Behind in Social Media Use, Say Reporters

May 30, 2011 | By | No Comments

According to the 900 journalists surveyed, they primarily receive public relations content via channels like email and phone. Only 29% reported receiving PR news items through Twitter.

27 May

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Time for Investor Relations to Go Social

May 27, 2011 | By | No Comments

From engaging brand ambassadors to nurturing prospects, businesses are learning the value of using social media to as a connection tool. Activist investors have learned that lesson as well and are using social networks to connect with others—and engender change in corporate America. On Mashable, Patrick Kerley, Director of Levick Strategic Communications Social & Digital Media Practice, shares examples of activist investors using social media for change:

27 May

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SMOTW: Incredible Viral Videos May 2011

May 27, 2011 | By | No Comments

A look at three viral videos that amazed online viewers during May 2011.

27 May

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A Facebook Tactic to Drive B2B Traffic

May 27, 2011 | By | No Comments

Facebook for B2B? You bet. While sites like LinkedIn are important for building B2B connections, Facebook has tools that allow you to integrate the leading social network into a B2B strategy. One way to accomplish that is with the Send button, writes Pete Hall on Capture the Conversation. The Facebook Send button is a social […]

26 May

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Facebook Fans Want Sneak Peeks and Previews, Says Survey

May 26, 2011 | By | One Comment

Ignite Social Media’s Lisa Braziel shares her insights on the stats. Like Lisa, I was intrigued by the idea that respondents said they want to be invited to brand-related events off of Facebook. It suggests that fans want more than “social” for its face value—they want “social” in the genuine community sense. Combined with the finding that fans want games and competitions, this gives brands plenty of opportunity for online engagement. For example, a bakery chain might use Facebook to invite fans to a special muffin-tasting event, featuring a contest to come up with a new muffin flavor suggestion.

26 May

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Selling Social Media to Your Boss

May 26, 2011 | By | One Comment

How do you explain the importance of social media for your business to your boss?