Need to know if mobile fits into your B2B social strategy? In a guest post on Social Media Explorer, marketing expert Eric Schwartzman asks exactly that question: Is Mobile Important in Your B2B Social Media Strategy? He reports that 80% of smartphone users tap into mobile to inform their purchasing decisions for local businesses, making it an important connection point for the local ice cream shop chain—but what about your B2B? To help decision makers determine if social is right for B2B marketing, Eric shares 4 questions to ask. Here’s a peek at two of them:
- “Is your product an impulse purchase?” Marketing for the mobile web is ideal for B2B products/services that don’t require multiple meetings and many sign-offs to seal the deal.
- “Are you a local service?” Mobile and web search helps business buyers connect with local services, such as law firms, printers, notaries, etc.
Check out Eric’s full post for the complete list of questions to ask when considering adding mobile to B2B social media strategy.