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April 2011 - Social Strategy1

29 Apr

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Show Up First, Make a Sale, Make a Customer Happy

April 29, 2011 | By | No Comments

I’ve finished reading Gary Vaynerchuk’s book, The Thank You Economy and although there is so much I could write about, I decided on commenting on part of my favorite chapter. It’s the first part of chapter nine, “Avaya: Going Where the People Go.” It stands out because it’s a simple lesson we can all learn from and illustrates beautifully how social media empowers anyone on either side of business to take action.

29 Apr

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SMOTW: 2011 NFL Draft

April 29, 2011 | By | 3 Comments

The NFL Draft this year could not have been more intriguing because of pending lawsuits and the uncertainty of a 2011 season.  The players and owners sit and wait anxiously for the 8th U.S. Circuit Court of Appeals to decide on the NFL’s appeal of Judge Susan Nelson’s decision (sided with players on the injunction […]

29 Apr

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Pepsi Launches Social Vending Machine

April 29, 2011 | By | No Comments

You may not actually be able to buy the world a Coke, but now you can apparently use a text to buy a pal a Pepsi. The new PepsiCo Social Vending Machine will let users send a free soft drink to a friend.

28 Apr

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Treat Social Content as a Business Asset

April 28, 2011 | By | No Comments

Do you think of your content as a business asset? If not, it might be time to adopt that mindset. On Conversation Agent, Valeria Maltoni writes that thinking of content as an asset used to attract a target audience helps a brand boost social’s profit potential.

28 Apr

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Part 2: Airlines’ Social Media Success Stories

April 28, 2011 | By | No Comments

A follow up blog to my first post on how airlines are struggling with Social Media. I explained in my previous blog how airlines were hurting their brand by implementing faulty social media strategies. This post will highlight a few airlines and their social media success stories, such as Southwest uses their blog, “Nuts About […]

28 Apr

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Is Ego Sabotaging Your Content Strategy?

April 28, 2011 | By | No Comments

Lee Odden, in Making the Leap: Egocentric to Empathy in Content Marketing, writes that many companies distribute content written from the brand’s point of view instead of the customer’s. Lee Odden, in Making the Leap: Egocentric to Empathy in Content Marketing, writes that many companies distribute content written from the brand’s point of view instead of the customer’s.

27 Apr

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More than Words – Engage Social Users with Pics

April 27, 2011 | By | No Comments

Jessica Amason on Mashable gives us a rundown on photo blogging. Using sites like Tumblr or Wordpress, she writes, brands can publish their own photos, share pics submitted by others, or re-post (with proper credits, of course!) photos from other web and social sites.

27 Apr

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2 Tips to Make Your Social Content Stand Out

April 27, 2011 | By | One Comment

It seems nearly every brand posts, blogs, and Tweets. Why should your company add one more message to the social media mix—especially when content creation requires your team to invest time and people power? Magdalena Georgieva gives us a peek at David Meerman Scott’s answer to that question on HubSpot Blog’s Weekly Marketing Cast. It’s […]

27 Apr

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Learn if Mobile is Right for Your B2B Social Strategy

April 27, 2011 | By | No Comments

In a guest post on Social Media Explorer, marketing expert Eric Schwartzman asks exactly that question: Is Mobile Important in Your B2B Social Media Strategy?

26 Apr

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Facebook Deals Are Here!

April 26, 2011 | By | No Comments

Today Facebook released its new Deals feature in Atlanta, San Francisco, Austin, Dallas, and San Diego. With the success that Groupon has seen and the rise of Living Social it only makes sense that Facebook would capitalize on its 600 million plus network of potential daily deal grabbers.