When consumers (presumably walking their pooch) check-in via Foursquare at a particular street-level billboard for GranataPet, the check-in is registered on a distant server connected to the billboard, reports Mashable’s Todd Wasserman.
Marketing Pilgrim’s Cynthia Boris shares the business implications of the study. She suggests that adding personal tweets to a corporate Twitter account may help create a human touchpoint between consumers and a faceless corporate entity.
If you have a new product that you know you should be launching using social media…keep reading. Guy Kawasaki recently released his tenth book, Enchantment: The Art of Changing Hearts, Minds and Actions and used the following techniques to promote it via social media.
“Be the ball.” Caddyshack fans will recognize this quote (one of only a few from that flick fit to post on a corporate blog). It comes from a scene in which Chevy Chase’s character uses a golf analogy to give life advice to his young caddy. I was reminded of it while reading a recent […]
Recently the character’s near-iconic voice, Gilbert Gottfried, was fired after tweeting tasteless comments about the Japanese tragedy. The commercial ends with the text: “Be the next voice. Go to Aflac Duck on Facebook.” Page visitors see an invitation to submit an online application or attend a casting call.
According to Arthur O’Connor and Don Tapscott the answer is yes. Reported in The Wall Street Journal, Mr. O’Connor found in a pilot study a “statistically significant” correlation between social media popularity and stock prices. Although he only tested three brands, Starbucks, Nike and Coca-Cola over a 10-month period, the more social media fans a […]
Last week Starbucks announced that more than 3 million people have paid using Starbucks Card Mobile. It was just January when Starbucks began accepting mobile payments on the new application for iPhone and Blackberry at 6,800 company-operated stores. Reported on USA Today, Starbucks chairman and CEO Howard Schultz made the announcement to shareholders during the […]
There is now evidence to suggest that celebrity fans and followers have value to brands. According to a Nielsen survey, 64% of American adults who follow a celebrity also follow a brand—making a celebrity follower four times more likely to follow a brand than the average online adult.
Last Thursday Facebook released the latest version of their Questions feature that had been in beta testing for almost a year. The new feature focuses on using your friends (and possibly friends of friends) opinions instead of the general public like many sites already available like Quora.
I learned about the analogy from reading Dr. Pete Meyers on SEOmoz, who, in turn, discovered the idea on Zen Habits. The original Zen Habits article compares a website to a “digital home” and states social media exists “to maintain relationships with ‘distant lands’ and to act as an outpost for people who want to connect outside my home base…”