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March 2011 - Social Strategy1

31 Mar

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Social Media Integration Gone to the Dogs

March 31, 2011 | By | No Comments

When consumers (presumably walking their pooch) check-in via Foursquare at a particular street-level billboard for GranataPet, the check-in is registered on a distant server connected to the billboard, reports Mashable’s Todd Wasserman.

31 Mar

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Personal Tweets May Boost Credibility, Study Says

March 31, 2011 | By | One Comment

Marketing Pilgrim’s Cynthia Boris shares the business implications of the study. She suggests that adding personal tweets to a corporate Twitter account may help create a human touchpoint between consumers and a faceless corporate entity.

30 Mar

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Social Media Techniques To Launch Your New Product

March 30, 2011 | By | No Comments

If you have a new product that you know you should be launching using social media…keep reading. Guy Kawasaki recently released his tenth book, Enchantment: The Art of Changing Hearts, Minds and Actions and used the following techniques to promote it via social media.

30 Mar

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Tips for Becoming the Social Media “Cinderella Story”

March 30, 2011 | By | No Comments

“Be the ball.” Caddyshack fans will recognize this quote (one of only a few from that flick fit to post on a corporate blog). It comes from a scene in which Chevy Chase’s character uses a golf analogy to give life advice to his young caddy. I was reminded of it while reading a recent […]

30 Mar

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Is Aflac Turning an Ugly Duckling into a Swan?

March 30, 2011 | By | One Comment

Recently the character’s near-iconic voice, Gilbert Gottfried, was fired after tweeting tasteless comments about the Japanese tragedy. The commercial ends with the text: “Be the next voice. Go to Aflac Duck on Facebook.” Page visitors see an invitation to submit an online application or attend a casting call.

29 Mar

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Do More Fans Equal Higher Stocks Prices?

March 29, 2011 | By | No Comments

According to Arthur O’Connor and Don Tapscott the answer is yes. Reported in The Wall Street Journal, Mr. O’Connor found in a pilot study a “statistically significant” correlation between social media popularity and stock prices. Although he only tested three brands, Starbucks, Nike and Coca-Cola over a 10-month period, the more social media fans a […]

29 Mar

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More Good News for Mobile Payments

March 29, 2011 | By | No Comments

Last week Starbucks announced that more than 3 million people have paid using Starbucks Card Mobile. It was just January when Starbucks began accepting mobile payments on the new application for iPhone and Blackberry at 6,800 company-operated stores. Reported on USA Today, Starbucks chairman and CEO Howard Schultz made the announcement to shareholders during the […]

29 Mar

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Celebrity Followers Are Valuable Consumers, Survey Says

March 29, 2011 | By | No Comments

There is now evidence to suggest that celebrity fans and followers have value to brands. According to a Nielsen survey, 64% of American adults who follow a celebrity also follow a brand—making a celebrity follower four times more likely to follow a brand than the average online adult.

28 Mar

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How Will You Use Facebook Questions?

March 28, 2011 | By | No Comments

Last Thursday Facebook released the latest version of their Questions feature that had been in beta testing for almost a year. The new feature focuses on using your friends (and possibly friends of friends) opinions instead of the general public like many sites already available like Quora.

28 Mar

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Embassy Building – Social Media Style

March 28, 2011 | By | No Comments

I learned about the analogy from reading Dr. Pete Meyers on SEOmoz, who, in turn, discovered the idea on Zen Habits. The original Zen Habits article compares a website to a “digital home” and states social media exists “to maintain relationships with ‘distant lands’ and to act as an outpost for people who want to connect outside my home base…”