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February 2011 - Social Strategy1

28 Feb

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Liking is Sharing – Facebook Says So

February 28, 2011 | By | No Comments

If caring is sharing then hitting the “Like” button means you care because now, you will also be sharing it. Facebook has decided to make changes to the functionality of the Like button to mimic what the Share button does. Now when you click on the Like button, a full story headline, blurb, and thumbnail […]

28 Feb

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Mess-Free Social Media – Making Metrics Work

February 28, 2011 | By | No Comments

Capture the Conversation’s Wendy Hofstetter writes that missing a step is what often happens when companies try to turn social media efforts into ROI. 2010 survey reported that 81% of CMOs said they planned to track social media ROI, but only 40% reported they were able to do so successfully.

28 Feb

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News Brands Can Use

February 28, 2011 | By | No Comments

Consumer sentiment in February was at a three-year high, says a survey from Thomson Reuters/University of Michigan. It won’t help you decide how much of that new product to manufacture or how you can increase brand market share.

25 Feb

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And the Oscar for Best Use of Social Media Goes To….

February 25, 2011 | By | No Comments

The Oscars! Here are a few ways The Academy will generate a world wide buzz via social media.

25 Feb

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Social Media Off-The-Wall

February 25, 2011 | By | No Comments

Have you ever been at the office or at work and thought, “This day may never end”?

25 Feb

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Study Reveals Facebook Fans’ Expectations

February 25, 2011 | By | No Comments

What are consumers’ expectations for interacting with a brand on Facebook? Cynthia Boris of Marketing Pilgrim shares the answer and additional choice details from ExactTarget’s Subscribers, Fans and Followers: The Social Breakup report. Here’s a snippet: 51% of consumers expect a company they Like to send them marketing messages 40% don’t expect the company to […]

24 Feb

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American Idol Voting on Facebook…coming soon!

February 24, 2011 | By | No Comments

It’s official. Fox recently announced that there will be voting on Facebook starting March 1. Facebook users will be able to vote up to 50 times during the designated voting period.

24 Feb

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SCVNGR’s Got Game

February 24, 2011 | By | No Comments

Got game? SCVNGER does. Mashable’s Jennifer Van Grove writes that the location-based mobile gaming platform reached the 1 million user mark this week, less than nine months after launch. This comes after the startup snagged a partnership with Sprint and $15 million in funding.

24 Feb

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Bieber Rocks Social Media

February 24, 2011 | By | No Comments

No matter how you feel about Justin Bieber, there’s no question he and his team have been harnessing and benefiting from the power of social media in a big, superstar kind of way. Behold the power of the Biebs.

23 Feb

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Success Secret from Social Media Pro

February 23, 2011 | By | No Comments

The secret to building a Twitter following 50,000 strong? According to marketing expert David Meerman Scott from Webinknow.com, there is no secret. Just effort.