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January 2011 - Social Strategy1

31 Jan

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What Do Blogs & Fraggle Rock Have in Common?

January 31, 2011 | By | One Comment

Although blogs had been threatened at some point by Facebook and Twitter, the trend is showing that just as trends go and come back again, blogs are making a comeback.

31 Jan

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Pro Wrestlers Rock Social Media

January 31, 2011 | By | No Comments

Learn from WWE (World Wresting Entertainment) how to use social media to generate engagement, distribute new content and leverage the power of the brand.

31 Jan

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Social Media Bandwagon or General Store? You Decide.

January 31, 2011 | By | 2 Comments

Are brands suffering from social media bandwagon syndrome?  Social media blogger and tech geek Tamar Weinberg recently wrote about her own customer service experience.  After tweeting to a Big Brand for help, she received a canned response that left her pining for the days when social media was more personal. “This thinking unfortunately minimizes the potential of […]

28 Jan

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1 Hungry Baby, 1 Upset Mom and 7,000 Hits

January 28, 2011 | By | No Comments

Have you heard about the mom who launched a blog and in just a week of launching the blog, ended up organizing a flash mob in a Canadian mall? You heard right, Shannon Smith, a Canadian mother of three, was asked to leave a children’s clothing store because some of the staff were offended by […]

27 Jan

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Old Spice Guy Graces Fans Again

January 27, 2011 | By | No Comments

It’s the return of the web’s favorite barely-dressed brand spokesperson. Isaiah Mustafa, a.k.a. The Old Spice Guy, is making a return to YouTube, says Mashable’s Todd Wasserman. Last year, the cheeky campaign took customer engagement to a new level when it posted video clips personally addressed to individual fans. Millions of views and tens of […]

27 Jan

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How Much is a “Like” Worth?

January 27, 2011 | By | One Comment

$50. Apparently that’s the price women’s clothing retailer New York and Company puts on a Facebook “like.” As I scanned my email Wednesday morning I came across a promising subject line from the retailer (I do subscribe to their list). It read: $50, if you “like”. I wasn’t really caffeinated yet, so I read the […]

27 Jan

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Digital Adoption – Those Dang Kids

January 27, 2011 | By | No Comments

Grandma’s apple pie. A book with paper pages. When it comes to old fashioned, some things are good. But what happens in enterprise when old fashioned collides with digital strategy? Mitch Joel, in Good Old Fashioned Values, gives us one scenario: a roomful of clients who shake their heads in disbelief when presented with stats […]

26 Jan

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Staffing the Social Media Evolution

January 26, 2011 | By | No Comments

How will social media evolve in 2011? Paul Dunay shares his 11 predictions, ranging from ecommerce hitting Facebook to a rise in News Feed Optimization (NFO). Although there are a number of goodies on the list, two caught our attention: Social Media Strategists Evolve – Just as biz was getting used to the idea of […]

26 Jan

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When the Going Gets Tough in Social Media

January 26, 2011 | By | No Comments

Special Guest Blog  from Social Strategy1 Co-Founder, Dennis Stoutenburgh. I continue to be amazed by the legs of the recent tweet from Jacksonville Jaguars running back Maurice Jones Drew.  As I’m sure most of you know, the Chicago Bears quarterback, Jay Cutler, was removed from the Green Bay Packers vs. Chicago Bears game with an apparent […]

26 Jan

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Gov’t Site to Make Product Complaints Public

January 26, 2011 | By | No Comments

The Feds are going social. The Consumer Product Safety Commission (CPSC) has launched the beta site SaferProducts.gov. The site, which officially launches in March, will allow consumers to publicly post complaints about product safety.