Are brands suffering from social media bandwagon syndrome? Social media blogger and tech geek Tamar Weinberg recently wrote about her own customer service experience. After tweeting to a Big Brand for help, she received a canned response that left her pining for the days when social media was more personal. “This thinking unfortunately minimizes the potential of […]
Have you heard about the mom who launched a blog and in just a week of launching the blog, ended up organizing a flash mob in a Canadian mall? You heard right, Shannon Smith, a Canadian mother of three, was asked to leave a children’s clothing store because some of the staff were offended by […]
It’s the return of the web’s favorite barely-dressed brand spokesperson. Isaiah Mustafa, a.k.a. The Old Spice Guy, is making a return to YouTube, says Mashable’s Todd Wasserman. Last year, the cheeky campaign took customer engagement to a new level when it posted video clips personally addressed to individual fans. Millions of views and tens of […]
$50. Apparently that’s the price women’s clothing retailer New York and Company puts on a Facebook “like.” As I scanned my email Wednesday morning I came across a promising subject line from the retailer (I do subscribe to their list). It read: $50, if you “like”. I wasn’t really caffeinated yet, so I read the […]
Grandma’s apple pie. A book with paper pages. When it comes to old fashioned, some things are good. But what happens in enterprise when old fashioned collides with digital strategy? Mitch Joel, in Good Old Fashioned Values, gives us one scenario: a roomful of clients who shake their heads in disbelief when presented with stats […]
How will social media evolve in 2011? Paul Dunay shares his 11 predictions, ranging from ecommerce hitting Facebook to a rise in News Feed Optimization (NFO). Although there are a number of goodies on the list, two caught our attention: Social Media Strategists Evolve – Just as biz was getting used to the idea of […]
Special Guest Blog from Social Strategy1 Co-Founder, Dennis Stoutenburgh. I continue to be amazed by the legs of the recent tweet from Jacksonville Jaguars running back Maurice Jones Drew. As I’m sure most of you know, the Chicago Bears quarterback, Jay Cutler, was removed from the Green Bay Packers vs. Chicago Bears game with an apparent […]
The Feds are going social. The Consumer Product Safety Commission (CPSC) has launched the beta site SaferProducts.gov. The site, which officially launches in March, will allow consumers to publicly post complaints about product safety.