Social networks like Facebook and LinkedIn are great places to connect with audiences, but sometimes a brand wants to create a more personal experience. Ning is a platform that allows businesses, educators, and non-profits to build a custom online community. For a fee, you can create a brand social network to engage and connect with […]
Despite the ability to target your audience, the choice between paying by click-through or impressions, and daily reporting, advertising on Facebook has yet to show significant sales. In this article, Steve Ennen, CIO and President of Social Strategy1, discusses the paradoxes of social networks and whether it’s a worthy investment in targeting your audience or just part […]
When controversy hits the corporate blog you do need a strategy for handling it professionally via social media. Follow these steps to help your inner Grinch handle customer service issues professionally.
Now it’s time to start putting that information you’re collecting into action. One key to an effective social media strategy is engaging influencers. Here’s an FAQ guide to the social media influencer.
Use these three ways to use keywords to boost your social media monitoring campaign. For years, these magical words and phrases have been a critical part of building content that’s attractive to both humans and search engines. Now words are becoming a must-have part of building a social media presence that generates ROI.