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November 2010 - Social Strategy1

30 Nov

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Corporate Site vs. Social Media. What’s Right for Your Brand?

November 30, 2010 | By | No Comments

Corporate Site vs. Social Media. No, this isn’t the latest pay per view event. It’s a question that many business owners are asking themselves. With the boom in social network popularity, is it still worth it to invest time and resources into a corporate website? Here are a few aspects to consider: Reasons a corporate […]

29 Nov

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Defend Your Brand – 2 Tips for Tapping Your Inner Kung Fu Fighter

November 29, 2010 | By | No Comments

Everybody was kung fu fighting / Those cats were fast as lightening. When your brand is under fire in the networked world, it seems that way—there’s a whole gang of angry customers out there and, faster than you can log onto Facebook, they’ve posted a string of negative comments that can damage your reputation. Fortunately, […]

23 Nov

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A Social Media Blog Entry for Turkey Week

November 23, 2010 | By | No Comments

Whether you celebrate with a turducken for 2 dozen or a tofurky for one special someone, your mind may not be entirely motivated this week. This entry is just for you.

22 Nov

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Use Social Media to Transform Dirt into Dollars

November 22, 2010 | By | No Comments

Social networks like Facebook and Twitter have become the go-to place for unhappy customers to air their complaints, whether it’s a rant about poor customer service or a tirade that mocks a company officer. But those negative comments aren’t entirely a bad thing. In fact, you can use them as a starting point for creating […]

19 Nov

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Online Reputation Management – 2 Tips for Success

November 19, 2010 | By | No Comments

A Tweet from an irate customer. A blog entry from an agitated influencer.  It doesn’t matter if you’ve spent years cultivating a brand image designed to generate positive attitudes from consumers. It doesn’t matter if you’ve invested quite a bit of money hiring a top-notch PR firm. In a world guided by the voice of […]

16 Nov

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Why Your Social Media Initiative May be a Loser

November 16, 2010 | By | No Comments

If your social media efforts are struggling, it can be tempting to brand the initiative with the dreaded “L.” But you can turn it around—and the first step is recognizing the online listening and customer engagement mistakes that lead to loser-dom.

15 Nov

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Social Media for Startups

November 15, 2010 | By | No Comments

From registering the company’s name to finding office space, your startup keeps you busy—very busy. So how do you find time to effectively tap into the social media platforms that build online awareness and nurture customer engagement? Put the plan to paper – If you’ve just written a gazillion page business or financial plan, the […]

12 Nov

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5 Ways Legal Eagles Can Become Social Animals

November 12, 2010 | By | No Comments

Retweets and postings and diggs, oh my! It’s not exactly the lions and tigers and bears that Dorothy feared, but for some law firms the social media world can be almost as scary. Here are 5 ways to help transform your firm into the kind of social animals that produce client-building, referral-generating relationships: Find bloggers […]

09 Nov

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Help for Yelp – How to Deal with Negative Reviews

November 9, 2010 | By | No Comments

No matter what happens with the suit, the reality is that in a socially networked world, businesses need to find a professional, reasoned way to deal with any less-than-kind reviews.