Social Strategy1

3 Ways to Tweak Your Tweets

ShareWhen it comes to using Twitter successfully to engage customers and build online awareness, there are no secrets. In fact, the key to success is fairly straightforward and Social Media Explorer’s Jason Falls has summed it up in three simple words: “Share Good Bleep .”    

For most of us though, it’s the implementation that trips us up. [...]

Don’t Be Scared! Overcome the Fear of Social Media Strategy

While an increasing number of businesses recognize the power of social sites, there are still a few late adopters who have fears about using this tool. Here are three common fears as well as strategies to overcome them.

Social Media Website Guide

School is in session. In recent weeks, we’ve learned basic social media terms and deciphered social media abbreviations. Now it’s time to tour the social media world by learning about a few of the popular sites businesses use to connect with audiences.

Social Media Abbreviations

A brief guide to frequently used abbreviations in social media.

Help for A Bad Social Media Romance

A few months ago my boss asked me to launch a company Facebook page and open a brand Twitter account. I did everything he asked but this strategy…

Social Media Glossary

Social media glossary

The Brand that was MIA - A Consumer’s Story

It turns out online reviewers weren’t as dazzled by this washer. And it wasn’t just one or two bad reviews. It was a litany that included consistent complaints about the washer shredding clothes or the company’s poor customer service.

Social Media Storytelling – Find your Muppet.

Social Media Storytelling – Find your Muppet through effective social media strategy

Dig Deep with Social Media Monitoring

Share
You understand that customers are talking about your brand on social sites. But even if your company has an established social media monitoring program, that may not be enough. There’s more to the web than sites like YouTube and Facebook, and if you’re not wearing your listening ears you may be missing out on conversation [...]

3 Ways to Measure ROI on User-Generated Content

“Your product SUCKS!” Some reviews are, frankly, downright painful. But don’t let the sting of an angry commenter leave you feeling low. Use it as an opportunity to engage the customer.