Got 11 Hrs to Spare? Save Time by Outsourcing Social Media
Whether you run a busy medical practice or manage marketing for a multi-national corporation, you’re busy. Seriously busy. So where will you find… Read more
The Case for Your Practice’s Social Media Strategy
September 27, 2010 By Leave a Comment
Build the Case for Your Practice’s Social Media Strategy Building the case for using social media in your legal practice can be a challenge—especially if you’re working with professionals who grew up with clunky typewriters or mobile phones built like bricks. And while their hesitancy to jump into the… Read more
Go Gray – Social Media Strategy & Seniors
September 24, 2010 By Leave a Comment
Go Gray – Social media strategy & seniors Social media isn’t just for texting teens and MySpacing millennials—it’s fast becoming a way of life for the senior set as well. According… Read more
Put the Social in Your Social Network Strategy
September 21, 2010 By Leave a Comment
Put the social in your social network strategy There’s one in every neighborhood. A man strolls past your house. You’ve seen him for years. You nod and say “hello” and, if it’s a good day, he might even return the acknowledgement. But you don’t really know him, do you? Social media… Read more
The Care and Feeding of Trolls
September 20, 2010 By 1 Comment
The Care and Feeding of Trolls Any child of the 80s is familiar with Gremlins, the horror/comedy movie about a cute but odd pet named Gizmo, which spawns a herd of less pleasant creatures. Much like the gremlins from the old Looney Tunes, the creatures went on to cause… Read more
The Upside of Outsourcing Social Media for PR Firms
September 17, 2010 By Leave a Comment
The Upside of Outsourcing Social Media for PR Firms As a PR professional, your job is to make a brand look better, whether it’s a long-trusted consumer product or the latest celebrity who’s been behaving badly. Social media is becoming an increasingly… Read more
Make Social Media Work for Service Firms
September 14, 2010 By Leave a Comment
Make Social Media Work for Service Firms You don’t sell widgets. You don’t sell gizmos. You sell yourself and your expertise. Whether you’re a partner in a leading law firm or a public relations expert, you are the product. Clients rely on your know-how to deliver results in a… Read more
Social Media Trust-building Tips for Attorneys
September 13, 2010 By Leave a Comment
Social Media Trust-building Tips for Attorneys In years past, people chose attorneys based on simple word of mouth: a lunch with mom or a coffee break with a co-worker. Now old-fashioned word of mouth has gone viral. Clients can rant on a blog or rave on a review site. They… Read more
4 Lunch Break Social Media Strategy Boosters
September 10, 2010 By Leave a Comment
4 Lunch Break Social Media Strategy Boosters 
Social media strategy takes time. From developing an online listening program to building a base of devoted online influencers, social success—virtual… Read more
Social Media Strategy – Conversation for a Cause
September 6, 2010 By Leave a Comment
Social media strategy – conversation for a cause Cashing in on social media isn’t just for profit-producing entities. In fact, a social media strategy is a smart addition to the non-profit director’s tool kit. Here’s how to leverage this powerful medium to promote your… Read more