Social media for social responsibility We might be business professionals, but we’re not all Gordon Gekko, the fictional movie character who famously said, “Greed, for lack of a better word, is good.” In fact,… Read more
Social Media Toolkit: The Company Profile
August 30, 2010 By Leave a Comment
Social media toolkit: The company profile From sentiment monitoring to online reputation management, social media offers businesses consumer insight and relationship building that was just a dream a few years ago. But you can’t… Read more
Engage Consumers – Corporate Blogging for Fun and Profit
August 27, 2010 By Leave a Comment
Engage consumers – Corporate blogging for fun and profit No, this isn’t a continuing ed class at your local community college. This is about writing a blog that will help nurture those valuable online influencers. And, if you… Read more
Crowdsourcing – Outsourcing Social Media Style
August 24, 2010 By Leave a Comment
Crowdsourcing – Outsourcing Social Media Style Social media is transforming business. It’s changed the way we communicate, the way we market, and, now, it’s changing the way we access ideas and creativity. Crowdsourcing is a… Read more
Short but Tweet: 3 Tips for Smarter Social Media Writing
August 23, 2010 By Leave a Comment
Short but Tweet: 3 Tips for Smarter Social Media Writing Did you ever see an ad that read more like a research paper than a call to action? Have you ever clicked off a website because it was packed border to border with teeny-tiny text? If… Read more
5 Questions to Ask During the Planning Process
August 20, 2010 By Leave a Comment
5 questions to ask during the planning process Just a few short years ago, blogs were the arena of angst-ridden teens and techno-geeks. Today businesses have transformed them into a tool that engages customers, which, in… Read more
3 Ways to Bungle Online Reputation Management
August 17, 2010 By Leave a Comment
3 ways to bungle online reputation management Want to watch your boss turn forty shades of red? Looking for a way to enrage board members? Perhaps you just want to tank the brand your team has worked so hard to build? Look no further, my friend. Here’s a… Read more
Globetrotting Social Media Strategy – 3 Tips for Going Global
August 16, 2010 By Leave a Comment
Whether your brand is already a global powerhouse or you’re taking tentative steps in the international direction, it’s time to include a social media strategy as part of your overall global initiative. Here are three tips that allow you… Read more
Online Blunder Busters- Online Listening and Other Methods to Oust the Oops-ies
August 13, 2010 By Leave a Comment
Online blunder busters- Online listening and other methods to oust the oops-ies When a four-year-old has an oops-ie it’s typically not a big deal. At worst you find yourself irritated, inconvenienced, or embarrassed. Employee oops-ies are an entirely different animal. A twitchy finger that… Read more
Where’s that Blasted Waldo? – How to Search the Social Media Haystack
August 10, 2010 By Leave a Comment
Where’s that blasted Waldo? – How to search the social media haystack Do you remember Waldo? He was the elusive star of an illustrated series of children’s books that became popular in the 1980′s. Kids the world over spent hours poring over drawings featuring microscopically-drawn… Read more