The keywords you need for social media success You know enough about social media to know your brand’s moniker is a critical keyword in your online listening campaign. But if your social media monitoring strategy consists solely of searches for the brand name,… Read more
Online Listening and Social Engagement Dictionary
July 27, 2010 By Leave a Comment
Online listening and social engagement dictionary While school may be out for the kids, learning never stops for savvy business professionals. If you’re looking to engage customers with a social media strategy, it’s time to learn some new vocabulary words. Don’t worry—there won’t be a quiz at the… Read more
Busting the Myths that Prevent Social Media Strategy Success, Part II
July 26, 2010 By Leave a Comment
Busting the myths that prevent social media strategy success, Part II Myths are as ubiquitous as Twitter accounts. So here are three more busted myths that will start you down the path to social media strategy truth: Myth #5: My customers don’t use social media. So your ideal… Read more
Busting the Myths that Prevent Social Media Strategy Success, Part I
July 23, 2010 By Leave a Comment
Busting the myths that prevent social media strategy success, Part I Bigfoot. The Loch Ness Monster. Chupacabra. We all love a good myth—until it starts to affect our bottom line. And while stockholders and customers don’t give a hoot if you believe in mysterious furry woodland… Read more
Voice of the Customer (VOC) – More Than a Customer Service Buzzword
July 20, 2010 By 1 Comment
Voice of the customer (VOC) – more than a customer service buzzword From “United breaks guitars” to Comcast’s team of Twitter monitors, blogs abound with stories of how the voice of the customer (VOC) impacts the service component for everyone from mom-and-pop shops to Fortune 500 firms…. Read more
The 411 on Social Media ROI
July 19, 2010 By Leave a Comment
The 411 on social media ROI From the Facebook page to the regular Tweets, your company is starting to get the hang of this online listening and social engagement stuff. So how do you know it’s all working? Here are four ways to help track ROI… Read more
Online Listening – Your Brand’s First Defense in a Crisis
July 16, 2010 By Leave a Comment
Online listening – your brand’s first defense in a crisis If you’re already on board with the social media bandwagon, chances are that you know what these channels can do for crisis communications. Tweets, blogs, and forums let you… Read more
Influencer Engagement Programs
July 13, 2010 By Leave a Comment
Influencer engagement programs For years, word of mouth (WOM) has been the gold standard of marketing. With the tsunami that is social media, however, WOM has morphed into something much more powerful. Now, when Annalisa falls in love with a new product,… Read more
Is Your B2B Social Media Strategy MIA?
July 12, 2010 By Leave a Comment
Is your B2B social media strategy MIA? We’re halfway through 2010. And every day the power of social media becomes more apparent—from fan-building online campaigns to the transparency of corporate blogs. Yet a recent survey found that a whopping 60% of B2Bs have little… Read more
Using the Green Thumb on Social Media Strategy
July 9, 2010 By Leave a Comment
Using the green thumb on social media strategy The Green Thumb. We all know one. Maybe your dad causes a tomato plant to produce fruit simply because by touching it. Perhaps your next-door neighbor’s front porch is an obnoxious display of blooms and greenery. Here’s… Read more