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June 2010 - Social Strategy1

25 Jun

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Shopping List for Social Media Monitoring Success

June 25, 2010 | By | No Comments

You’re searching the Web because you know it’s time for your company to start a social media monitoring and reputation management program. By now, you’ve also done enough homework to know that it’s not something you want to do in-house. After all, you don’t really want to invest time and resources in a project that’s not your bread-and-butter. Here’s your shopping list for finding a best-in-class social media monitoring service…

18 Jun

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What Is Your “Uh-Oh” Online Strategy?

June 18, 2010 | By | No Comments

There is an urban definition to the phrase “Uh-Oh Spaghetti-O”, that I will leave it to you to research but it could have some significance on the latest recall of 15,000,000 pounds of the popular “SpaghettiOs” canned products due to under-processing. I do not think it will totally destroy the brand but it will put doubt in consumer’s minds when they pass it in the grocery aisles. It will cast some shadow of concern with other products under the Campbell Soup Brand.