Revenge of the customers – 2 points you need to remember Does the thought of managing customer complaints keep you from implementing a social engagement strategy? Does a single angry blog comment put your entire staff on the defensive? Social media has democratized… Read more
Won’t You Be My Neighbor? Building Brands By Nurturing Community
June 29, 2010 By Leave a Comment
Won’t you be my neighbor? Building brands by nurturing community From posting blogs to answering tweets, we’ve all seen the laundry lists of ways to build an enthusiastic online influencer through social engagement. While these tried-and-true… Read more
Become the Wizard of Online Listening
June 28, 2010 By Leave a Comment
A Kansas farm girl, a motley crew of misfits, and a band of flying monkeys. What can The Wizard of Oz, a 71-year-old flick, teach us about social media strategy? As it turns out, quite a bit. “Come on, Toto, we have to run away…” Social media isn’t going… Read more
Shopping List for Social Media Monitoring Success
June 25, 2010 By Leave a Comment
Shopping list for social media monitoring success You’re searching the Web because you know it’s time for your company to start a social media monitoring and reputation management… Read more
The 3 Essentials for Nurturing Social Media Strategy
June 22, 2010 By Leave a Comment
“Mommy. Mommy. Mommmmy!! Look at me!” Anyone who’s been around kids knows what happens next. Mom turns her attention to her child, even if just for a moment, and the child lights up like a Christmas display. It’s offline social… Read more
SMM FAQ – Social Media Monitoring Frequently Asked Questions
June 21, 2010 By 1 Comment
SMM FAQ – Social media monitoring frequently asked questions Think online listening is as simple as putting your ear to the virtual door? Not quite. In fact, the social media landscape changes so often that even companies who’ve… Read more
Social Media Strategy – Planning for Success From the Inside
June 18, 2010 By Leave a Comment
Social media strategy – planning for success from the inside Capable of bending steel. Able to leap tall buildings in a single bound. Okay, maybe social media isn’t that strong, but it is powerful stuff. That’s why implementing a successful social… Read more
Is Plugging the Leak Before the Mess Possible?
June 17, 2010 By Leave a Comment
By Guest Blogger Karen Mitchell Is Plugging the Leak Before the Mess Possible? There is not a more critical area of your business in this ever evolving world of social media than knowing just enough to be dangerous in implementing and measuring an effective… Read more
Social Engagement – Next-Level Recruitment
June 15, 2010 By Leave a Comment
Social engagement – Next-level recruitment Say goodbye to tiring job fairs and pricey “help wanted” ads. Many companies are incorporating talent recruitment into their overall social strategy. Here are 5 reasons social media should become part… Read more