Creating Content Your Customers Must Have

May 31, 2010 By Leave a Comment

Creating content your customers must have. The perfect product. The best brand. Even if you have these you can still find yourself lagging behind if you don’t take control of your social media content. The truth is you need more than a flashy website to get customers talking about your… Read more

Are You Paying Attention to the Attention Age?

May 28, 2010 By Leave a Comment

Social media strategy – are you paying attention to the Attention Age? Some are calling it the Attention Age—the age when people are able to freely create and access information, especially on the web. That means consumers are easily finding and broadcasting information about your brand. And if you’re not paying attention, yoRead more

Share and Share Alike – Social Media Strategy You Can Use

May 28, 2010 By Leave a Comment

share and share alikeShare your stuff.  Think that was something that only moms said to preschoolers wrestling over a toy? Not so fast.  Sharing is an integral part of a profitable social media strategy. Check out these sharing strategies designed to attract… Read more

Building the Foundation for Social Media Strategy

May 25, 2010 By Leave a Comment

pouring concreteAny 4-year-old could tell you that the first step in building a house is laying a foundation or base. So why do so many companies jump into the social media landscape without a basic foundation? The good news is that laying the groundwork… Read more

Be (almost) Like Bond with Social Media Monitoring

May 24, 2010 By Leave a Comment

James Bond Competitive intelligence. It’s not as slinky as Emma Peel. It’s not as sexy as your favorite Bond. And it’s definitely not as thrilling as a car chase down the winding streets of a tiny European village. In fact, if it is that thrilling, you’re probably… Read more

3 Ways to Beat the Bad Buzz

May 14, 2010 By Leave a Comment

Beating the bad buzz with online reputation management Good products gone bad. Executives behaving badly. There are any number of situations that call for immediate crisis intervention in order to preserve the brand. Traditional communication channels, like TV or radio spots, can be slow and expensive to implement. Social media, in contrast, is fast on its feet, enabling businesses to create responsive reputation management strategies. Here are three ways social media can help you beat the… Read more

Where’s Your Quarter-Million Dollar Sale?

May 11, 2010 By Leave a Comment

Social media monitoring facts– Where’s your quarter-million dollar sale? By now, you know that social media monitoring is no longer a novelty to be ignored. In fact, it needs every bit of the attention your business invests in other functions, such as advertising. If online listening and social engagement are new for you, here are four must-have facts: It pays to listen. Avaya is the perfect example of how a company can cash in when it learns to listen. A company rep came across… Read more

Building Trust into Your Social Media Strategy

May 10, 2010 By Leave a Comment

When it comes to online reputation management, trust is a must-have—but how can your firm develop trustworthy consumer relationships when all you have is, according to Greg Ferenstein, a few lines of text and an avatar? Here are four ways to build the kind… Read more

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