Social Strategy1

Creating Content Your Customers Must Have

The perfect product. The best brand. Even if you have these you can still find yourself lagging behind if you don’t take control of your social media content. The truth is you need more than a flashy website to get customers talking about your brand. What you need is content. Valuable, easy-to-access information that leaves consumers tweeting their rave reviews to the world. How do businesses create must-have content?

Tell a story

Are You Paying Attention to the Attention Age?

Social media strategy – are you paying attention to the Attention Age? Some are calling it the Attention Age—the age when people are able to freely create and access information, especially on the web. That means consumers are easily finding and broadcasting information about your brand. And if you’re not paying attention, you could find your brand losing even its most enthusiastic fans.

Share and Share Alike – Social Media Strategy You Can Use

Share your stuff. Think that was something that only moms said to preschoolers wrestling over a toy? Not so fast. Sharing is an integral part of a profitable social media strategy. Check out these sharing strategies designed to attract leads and retain clients.

Building the Foundation for Social Media Strategy

Any 4-year-old could tell you that the first step in building a house is laying a foundation or base. So why do so many companies jump into the social media landscape without a basic foundation? The good news is that laying the groundwork for an effective online listening and reputation management strategy is not as hard as it might sound. Here are three things you can do now to form the base for social media stardom.

Be (almost) Like Bond with Social Media Monitoring

Competitive intelligence. It’s not as slinky as Emma Peel. It’s not as sexy as your favorite Bond. And it’s definitely not as thrilling as a car chase down the winding streets of a tiny European village. In fact, if it is that thrilling, you’re probably doing something illegal! What competitive intelligence (CI) does do is help decision makers identify risks and opportunities before they become apparent.

Engage With User Generated Content

News media outlets have utilized UGC for years. In the old days, news stations would ask viewers to drop off video of newsworthy events at the station office. Now programs like CNN’s iReport engage viewers by asking them to submit their own reports of events that may—or may not—be covered by mainstream media.

Social Media Monitoring Gets Sentimental

xamining sentiment trends can be a daunting task when you consider that the brand may generate hundreds or thousands of mentions. A proven, automated process is the ideal way to produce the results you need to make reasoned decisions—that makes sentiment analysis a smart addition to any CRM plan.

3 Ways to Beat the Bad Buzz

For example, when the Icelandic volcano disrupted flights across Europe, airline call centers were inundated with inquiries. Rather than leaving customers “on hold,” air carriers turned to social network sites like Facebook to broadcast video messages and provide FAQ about the travel situation. Not only did it keep consumers informed, it was also a savvy reputation management plan, showing travelers that the airlines understood their concerns and questions.

Where’s Your Quarter-Million Dollar Sale?

Setting up shop on Twitter does not a strategy make. From establishing goals to measuring results, the only way to achieve success in social media and online reputation management is to give it the same attention you give to marketing or finance. Remember, too, that as you craft the strategy it should sync with the company’s overall goals.

Building Trust into Your Social Media Strategy

Be transparent– Part of building trust with an online influencer and others is letting information out there: the good, the bad, and the ugly. That means if your CEO’s blog is peppered with posts calling her a soul-less corporate machine, leave them up. Despite the nature of the comments, your openness will convey to consumers that you don’t have anything to hide.