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April 2010 - Social Strategy1

30 Apr


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A Personal Case of Social CRM; It’s About Time

April 30, 2010 | By | No Comments

My latest escapade drew several lines to what is constantly being discussed in the definition of the vernacular Social CRM. This is not about defining it but more of my personal experience and how it depicts how the Social Audience (prospects, leads, customers, partners suppliers) interact with brands. Actually, I will put the Social Audience this context; anyone along the lines of a “stakeholder” that a company depends on for its success.

27 Apr


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Translating the Voice of your Customer Data into Action

April 27, 2010 | By | No Comments

Linking the voice of the customer to business processes and results, and integrating that voice into management and operations.

23 Apr


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What’s Preventing You from Putting the Voice of the Customer to Work?

April 23, 2010 | By | No Comments

The buzz is about the voice—the voice of the customer (VOC). No, this voice isn’t of that demon-like woman who berated you for screwing up her order during your stint as a high-school fast food jockey.

20 Apr


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Social Strategy1 Announces Release of Advanced Social Strategies and Online Brand Management Services

April 20, 2010 | By | No Comments

It’s official.  Social Strategy1 is live and operational and you can follow us on Twitter @ SStrategy1. Yesterday we announced the launch of an advanced program that links social media monitoring (SMM) and real-time online reputation management (ORM).  Delivered as a comprehensive service, our online solutions help businesses implement and manage a complete strategy for effectively […]

19 Apr


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4 Reasons Why It’s Not About First Page Results Anymore

April 19, 2010 | By | No Comments

Congratulations. Your website, which sets the industry standards for aesthetic and use, is ranked on the coveted first page.  But focus your entire web strategy around site stats and first page rankings and you’re likely missing out on one of your most valuable assets—the voice of the customer.  Here are four reasons why your online […]

16 Apr


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De-construct the Landscape: What do you do with social media data?

April 16, 2010 | By | No Comments

As social media monitoring (SMM) services make it easier than ever to quantify “conversation,” businesses will need to leverage that data. Here are two ways to turn that info into revenue:

12 Apr


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4 C’s of Social Media Listening

April 12, 2010 | By | One Comment

The conversation. It’s the idea at the heart of social media, and, by definition, part of having an effective conversation is listening. Not sure what you’re listening for? Check out Brandon Gutman’s list of online listening steps. Not only does the ability to listen allow you to hear conversations, it allows you to find online influencers. For example, you may find that high school kids are raving about your new offering instead of the college crowd you’ve been courting.