I am not ashamed to admit that I am a “watchaholic” especially ones with a lot of cool features; It ‘s really bad but not bad enough for me to crash my S2000 (My Escalade) into a tree and fire hydrant while claiming to back out my driveway nor do I need to check into a clinic in Mississippi to help me overcome this addiction. Read more
Translating the Voice of your Customer Data into Action
April 27, 2010 By Leave a Comment
Linking the voice of the customer to business processes and results, and integrating that voice into management and operations. 
From files filled with folders to racks that runneth over with… Read more
Best Practices in Social Media Monitoring
April 26, 2010 By Leave a Comment
Chances are you didn’t take Social Media 101 in college—in fact, the term social engagement, for many of us, meant getting dressed up for a fussy, fancy dinner with elderly relatives. Now, of course, you’re eating lunch over your keyboard trying to figure out how to make the new social engagementwork for your… Read more
What’s Preventing You from Putting the Voice of the Customer to Work?
April 23, 2010 By Leave a Comment
Social media buzz is about the voice—the voice of the customer (VOC). No, this voice isn’t of that demon-like woman who berated you for screwing up her order during your stint as a high-school fast food jockey. This… Read more
4 Reasons Why It’s Not About First Page Results Anymore
April 19, 2010 By Leave a Comment
Congratulations. Your website, which sets the industry standards for aesthetic and use, is ranked on the coveted first page. B
ut focus your entire web strategy around site stats and first page rankings and you’re likely missing… Read more
De-construct the Landscape: What do you do with social media data?
April 16, 2010 By Leave a Comment
From Facebook fans to “Digg This,” navigating the social media landscape can be as intimidating as a hike through the Himalayas. So how to you handle the incoming data? 
As… Read more
Participate in the Conversation
April 13, 2010 By Leave a Comment
Listening to what’s being said about your brand but not sure what to do with it? Are the fans on your Facebook page collecting cyberdust? From blog posts to Tweets, web chatter can be hard to act on. Here are two strategies to leverage the increasingly important act of online listening into fan-creating, revenue-producing action: Embrace your inner social butterfly Read more
4 C’s of Social Media Listening
April 12, 2010 By 1 Comment
Social media monitoring. More than the latest buzz, social media listening is becoming a must-have component of any marketing strategy. Here are the 4 C’s of social medial listening that will start you down the right path to loyal, raving clients: 
#1… Read more