11-Tweet Press Release – Clever or Confounding?
Last week, web marketing firm HubSpot acquired social media marketing company oneforty. Frank Reed on Marketing Pilgrim reports that the news is in how HubSpot shared the press release: it was tweeted in 11 separate messages, each with a “Tweet This” link at the end. Check out a sample:
“Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. #Hub140 – http://bit.ly/Hub140 Tweet This”
“Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing. #Hub140 Tweet This”
“.@oneforty created a directory of social media applications and the social media marketing tool SocialBase. #Hub140 Tweet This”
Read all the messages on this HubSpot blog post.
It’s certainly a clever blend of social media and public relations; as Marketing Pilgrim commenter Nick Stamoulis posted it’s a smart way to keep the news alive in a user’s feed for an extended period. But is it too much to tweet a full news release this way? What do you think?